SEM is poaching budget from other marketing channels, especially offline marketing channels.
- Interactive marketing will near $55 billion and represent 21 percent of all marketing dollars spent in 2014 (this includes search marketing, display advertising, e-mail marketing, social media and mobile promotions)
- The annual decline in 2009 revenues in several traditional media categories was more severe than originally forecast (Source: PriceWaterHouseCoopers)
This chart shows how traditional channels have declined in 2010 while digital channels have grown, including Internet advertising which was expected to decline. Wake up and smell the future.