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Advanced PPC Optimization

Total Time: 3 Hours
Cost = $350
Deliverables = 2 Detailed PPT Presentations, a 10 page resource guide and personalized email follow up to your PPC questions for one month following the Webinar.

Aimed at those of you with live campaigns, advanced PPC optimization is designed to teach you some key tricks of the trade so you can better manage your PPC ad dollars. This Webinar is comprised of two 90 minute sessions, both of which are packed with insider tips and best practices that are meant to empower you.

This Webinar Addresses the following items.

Session 1 - When a campaign gives you lemons...

  • Optimizing for quality score
  • Stopping the bleeding - how you achieve better campaign efficiency with 30 minutes of optimization per week
  • Analyzing ad copy - fun Excel tricks that help you evaluate ad copy performance (and make decisions) in under an hour
  • How to create a (quick) monthly report and what key elements to include
  • Managing your budget - how to spend what you planned

Session 2 - Tools, Tools, TOOLS!

  • Overview of free tools provided by Adwords (hint: conversion optimizer is the bomb!)
  • Third party bid management/reporting tools (review of what's out there)
  • Why Excel is your best friend
  • Blogs and industry resources that every smart PPC manager reads

Contact me at jackie@jacquelinedooley.com to schedule a time for this Webinar.