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BUCKLE UP, KIDS - IT'S TIME FOR LAUNCH!!
Okay, maybe I'm getting overly excited, but I do feel that the beauty of paid search advertising is it's a supremely do-it-yourself medium. As such, you can go from conceptualization to launch in a very short period of time. That's because there are very little barriers to entry.
The only thing you really need to set up an account on Google Adwords is a credit card and, of course, your campaign elements (keywords & ad copy).
However, just because you CAN, doesn't mean you SHOULD launch a campaign without giving any thought to strategy and set up. A good campaign requires some up front thinking and, yes, a checklist. Remember, I've been doing this for a decade. Trust me.
PPC Launch Checklist