If my cutting edge graphics and bulleted lists aren't quite what you're looking for in terms of PPC guidance, you might benefit from one of my three training products.
One-to-One PPC Training
One-to-One Training involves a hands on approach to working with you (or your team) on either an existing paid search campaign or the launch of a new PPC campaign. if you're already running a PPC campaign, I'll review your account including your historical data and go over any issues you have with the campaign. I'll then provide a series of training Webinars (I use GoToMeeting) and walk you through recommendations meant to improve your campaign. My Webinar-based training will also arm you with the knowledge to manage your campaigns more efficiently and effectively in the future. If you are located within 2 hours of Manhattan, I am happy to provide on-site training.
Group Training (via Webinar)
I've developed several training Webinars to help companies either launch or manage their paid search campaigns. These PPC training Webinars are targeted at small or micro-businesses (e.g., businesses with 20 or less employees or sole proprietors such as life coaches, massage therapists and accountants). My Group Training Webinars are designed for up to 10 people and can be comprised of employees from the same company or a mix of companies. I have no set schedule for these Webinars at the moment, but that will soon change. For now, email me if you're interested and I will set up an on-demand Webinar. The three topics I have completed are: